by BTL Network | Oct 5, 2017 | Activation
The challenge We targeted a sparse uninsured audience in the state of Florida: the Hispanic and African-American communities. With the advent of the so-called “ObamaCare” in the US, the use of medical insurance became mandatory. Therefore, Florida Blue needed to...
by BTL Network | Oct 6, 2016 | Activation
The challenge Ronco, a brand traditionally known for its variety of pasta, sought to diversify their portfolio to manufacture and instant pasta sauces. In order to communicate its attributes, practicality and excellent quality, the brand required to run an...
by BTL Network | Oct 6, 2016 | Events
The challenge The cost of Whisky at nightclubs in Venezuela has currently turned extravagantly high. This condition, alongside crime rates, make the target prefer to have a drink among friends at their place, with the “tranquility” of home, and at a lower...
by BTL Network | Oct 6, 2016 | Activation
The challenge Carry out the launching of the non chemical zero calorie sweetener Truvia, to amiably communicate that it is actually 100% natural; a solid differential advantage. The idea We launched a teaser campaign in traditional media channels, announcing something...
by BTL Network | Oct 5, 2016 | Race
The challenge Create and produce an activation that glorifies Energizer as an essential and very useful tool, by interacting with a large number of people in a fun and innovative way. The idea We held the first night run in Venezuela, for which the more than 2.500...
