The challenge

Create and produce an activation that glorifies Energizer as an essential and very useful tool, by interacting with a large number of people in a fun and innovative way.

The idea

We held the first night run in Venezuela, for which the more than 2.500 participants received a branded portable head flashlight, so they could interact with the product as a useful and necessary tool. Being a family event, we included brand related activities such as nocturnal playground, refreshment stands, zumba lessons and massage areas sponsored by Schick, the Allied brand.

The result

A truly unique and massive experience that echoed among regular and potential consumers, and generated a meaningful word of mouth across the country, portrayed in media as an innovative, energetic and successful event.