WITNESS
their/our success
Florida Blue food truck
The challenge We targeted a sparse uninsured audience in the state of Florida: the Hispanic and African-American communities. With the advent of the so-called “ObamaCare” in the US, the use of medical insurance became mandatory. Therefore, Florida Blue needed to...
Ronco Picnic
The challenge Ronco, a brand traditionally known for its variety of pasta, sought to diversify their portfolio to manufacture and instant pasta sauces. In order to communicate its attributes, practicality and excellent quality, the brand required to run an...
Chivas home party
The challenge The cost of Whisky at nightclubs in Venezuela has currently turned extravagantly high. This condition, alongside crime rates, make the target prefer to have a drink among friends at their place, with the "tranquility" of home, and at a lower price....
Truvia Land
The challenge Carry out the launching of the non chemical zero calorie sweetener Truvia, to amiably communicate that it is actually 100% natural; a solid differential advantage. The idea We launched a teaser campaign in traditional media channels, announcing something...
Energizer Night Race
The challenge Create and produce an activation that glorifies Energizer as an essential and very useful tool, by interacting with a large number of people in a fun and innovative way. The idea We held the first night run in Venezuela, for which the more than 2.500...
Schick Barbershop
We executed a practical, mobile shaving station. By receiving a clean shave by a professional with a Schick razor, attendees could experience first hand the benefits of the razor. They also received samples and product recommendations.
Lilly Activation
We set up a stand in the additional expansion of the San Ignacio shopping center, which is a very important location in Caracas. Here, we communicated both the features and benefits of Lilly. We also evaluated the product for each individual attendee, as well as...
Mercedes Benz Corporate Run
This run brought together thousands of enthusiastic participants who took part in such an emotional event. Being one of the largest 5K races in the nation, this event was a pleasure to be a part of and execute.
Bakery Master 2014
The Eighth Annual Competition of Bakeries in Venezuela. The event was hosted by Claudio Nazoa, a comedian and expert baker. The contestants were the Best of the Best in this niche of the culinary industry. Attendees could enjoy the bakers’ submissions, both by...
Kellogg’s Bus of Happiness
The challenge The people on the outskirts of Caracas need to rise very early every day to arrive on time to work, reason why they often sacrifice something as important as breakfast. How can Kellogg's transform this reality, and be chosen as the ideal and practical...