by BTL Network | Oct 5, 2017 | Activation
The challenge We targeted a sparse uninsured audience in the state of Florida: the Hispanic and African-American communities. With the advent of the so-called “ObamaCare” in the US, the use of medical insurance became mandatory. Therefore, Florida Blue needed to...
by BTL Network | Oct 6, 2016 | Activation
The challenge Ronco, a brand traditionally known for its variety of pasta, sought to diversify their portfolio to manufacture and instant pasta sauces. In order to communicate its attributes, practicality and excellent quality, the brand required to run an...
by BTL Network | Oct 6, 2016 | Activation
The challenge Carry out the launching of the non chemical zero calorie sweetener Truvia, to amiably communicate that it is actually 100% natural; a solid differential advantage. The idea We launched a teaser campaign in traditional media channels, announcing something...
by BTL Network | Aug 26, 2016 | Activation
We executed a practical, mobile shaving station. By receiving a clean shave by a professional with a Schick razor, attendees could experience first hand the benefits of the razor. They also received samples and product recommendations. barberia-schick-1b...
by BTL Network | Aug 26, 2016 | Activation
We set up a stand in the additional expansion of the San Ignacio shopping center, which is a very important location in Caracas. Here, we communicated both the features and benefits of Lilly. We also evaluated the product for each individual attendee, as well as...
by BTL Network | Oct 6, 2015 | Activation
The challenge The people on the outskirts of Caracas need to rise very early every day to arrive on time to work, reason why they often sacrifice something as important as breakfast. How can Kellogg’s transform this reality, and be chosen as the ideal and...
